Advertise on a HIRTA Bus
Reaching your Audience: Customers don’t have to read a particular publication or tune in at certain time to hear your message. Advertising on Public Transit brings your message to some of the busiest areas.
Timing: Consumers see bus advertising at the best possible time – when they are not at work, home or school. Transit ads reach people when they're most ready to respond or make a purchase, such as when they're traveling or shopping.
Value: Transit advertising typically costs less than television, radio, billboards and newspapers. You will reach the largest audience typically for the least cost.
Constant Exposure: Your ad will be seen 10+ hours a day and you'll reach a captive audience of motorists and pedestrians in passing, at stops, or paused in traffic.
Get Noticed: With their bold text and larger-than-life graphics, transit ads are naturally appropriate to support your product.
HIRTA vehicles travel all over central Iowa including Boone, Dallas, Jasper, Madison, Marion, Story and Warren counties as well as daily shuttles into Des Moines and Iowa City. The HIRTA fleet averages 150,000 miles and 10,000 service hours per month, so your message will be displayed to pedestrians, drivers, businesses and nearly 25,000 riders. In addition to the individuals who travel in or next to your advertisement, the buses stop at shopping malls, business districts, schools, medical facilities and residential neighborhoods, giving your ad a wide range of exposure.
HIRTA advertising program is operated by Midwest Truck Advertising, a central Iowa agency. MTA provides the best transit advertising experience you will find anywhere. In addition to nearly 30,000 inside ad views per month, the view count on the exterior advertisements on the buses are explosive.
To learn what bus advertising can do for your brand, please contact MTA at (630) 849-3585 or visit www.MidwestTruckAdvertising.com
RFP for Audit Services
Vendors will be required to comply with all applicable Equal Employment Opportunity laws and regulations.
Disadvantaged Business Enterprises are encouraged to submit responses and will not be subject to discrimination.
The successful accountant/audit firm will be required to comply with all applicable Equal Employment Opportunity laws and regulations and all provisions of the Americans with Disabilities Act in employment and in the provision of services.
View the RFP by clicking here.
For a running list of questions and answers about the RFP, click here.
Buying a HIRTA Vehicle
HIRTA vehicles are sold at public auction or sold for salvage. Vehicles may be sold at the semi-annual Iowa DOT auction or on an internet public auction website. If you’re looking for a used transit style vehicle please look at Public Surplus, eBay or the Iowa DOT (other sites may be available). If you would like to be added to the list of salvage yards who receive sealed bid notices, please send an email request to
info@ridehirta.com with the subject line "Sealed Bid Notices".
There are no vehicles currently available. Please check back later.
Special Event Transit Services
Groups or organizations in need of event or other transportation are welcome to contact HIRTA for their transportation needs.
It is best to contact us 30-60 days before the date of your event so we have time to ensure we are able to provide the requested service.
Qualified human service organizations (QHSO) seeking transportation for persons with mobility limitations related to advanced age, with disabilities, or with low income may not fall under the "Charter" rules and allows us to coordinate transportation directly with the QHSO.
If your request falls under "Charter" rules, then HIRTA is required by
49 CFR Part 604.14 to post the request for all transportation contractors to review and if there are no private sector providers interested in providing the service, we can move ahead and coordinate with the organization to provide the service. If there is private service interested, we are not allowed provide the service.
Organizations contacting HIRTA for community partnership service should be prepared to provide the following information:
• Organization name, address, telephone number, and email address
• Date and time of requested service
• Number of passengers
• Origin, destination and trip length in hours
• Whether your organization is a QHSO
If you are not sure whether your organization is a QHSO, please visit the FTA registration website by clicking here.